SM Aura Premier is an upscale shopping mall located along McKinley Parkway and C5 Road cor. 26th St., Bonifacio Global City, Taguig City Metro Manila, Philippines, owned by SM Prime Holdings, the country's largest mall developer. It is the 13th SM Supermall in Metro Manila and 47th SM Prime mall in the Philippines. The shopping center is situated near its rival mall Market! Market!, owned by Ayala Malls, a real estate subsidiary of Ayala Land, and affiliate of Ayala Corporation. It is designed by EDGE Interior Designers and Arquitectonica.Origin of the NameThe name of SM Aura Premier derived from the two elements gold (which has the chemical symbol Au) and radium. According to SM Prime Holdings, Inc., the name defines “luxury and elegance that emanates from within.”HistoryThe mall had its inaugural blessing on May 16, 2013; a day before the grand opening. Numerous celebrities, government officials including Senator Alan Peter Cayetano, Taguig City Mayor Lani Cayetano, company officials, and VIP guests graced the blessing, including SM Prime's Henry Sy and Hans Sy. Hollywood celebrity Sarah Jessica Parker also graced the blessing. She also cut the ribbon for The SM Store, as well as being the newest endorser for their "Love to Shop" campaign.